Rocky Hill, CT – September 2, 2009 – Software Marketing Associates, Inc. (SMA), the leading provider of Fulfillment and Management software solutions to the Fulfillment, Commercial Printing, and Direct Mail industries, announces the integration of SMA’s Pro-Mail Fulfillment Solution with the variable print capability of PageDNA, a leader in print e-commerce solutions.
“Over the years, SMA has developed powerful solutions, specifically targeted to Fulfillment, Commercial Printing, and Direct Mail service providers. Our products and services complement and extend our clients’ ability to handle complex fulfillment, warehousing, web-to-print, and direct mail operations”, says Denise S. Lunden, President, Software Marketing Associates, Inc. “As the marketplace evolves, businesses today are finding that they need an integrated solution that can handle the needs of their clients with one unified system. In PageDNA, we have found a partner who understands our model of extending our service offering. We were very impressed with PageDNA’s variable data capabilities and are pleased to offer this option to Pro-Mail customers.”
Doug, Ballinger, CEO, PageDNA agrees. “Software vendors need to adapt their solutions to their customers’ rather than forcing them to make drastic changes in order to accommodate new software. That is why we put our best effort into adapting PageDNA to our customers’ and partners’ needs. Our goal is to bring efficient, flexible, and cost-effective solutions to the print service provider, helping them to be proactive in meeting the challenges that confront the printing industry.”
Steve Enstad, Sales, PageDNA, explains the integration between the two systems. “Users within the Pro-Mail shopping cart can select an item, personalize and proof using PageDNA’s variable data capabilities, and then return seamlessly to the Pro-Mail Shopping Cart to confirm the order and check out. The SMA/PageDNA partnership is exactly what the print industry demands from e-commerce and MIS suppliers; an open system with many options for growth and new functionality – not a closed box.”
About SMA – Since 1981, Software Marketing Associates, Inc. (SMA) has developed and enhanced the Pro-Mail System, a powerful suite of software solutions designed specifically for organizations that provide fulfillment and direct mail services. The Pro-Mail System is comprised of two distinct software solutions: The Business Management Solution and The Fulfillment Solution. The Business Management Solution enables direct marketing companies to manage all aspects of their business; the Fulfillment Solution gives companies the capability to manage their clients’ literature, premium, and merchandise fulfillment programs. For more information, call (860) 721-8929 or visit www.sma-promail.com.
About PageDNA – Since 1997 PageDNA has provided print procurement and production automation software to the printing industry. With over 1500 live storefronts currently serving more than 20% of the Fortune 500 and hundreds of other firms worldwide, PageDNA is a trusted partner to the printing industry. Starting at $1500 activation and $225/month, PageDNA is the value leader for print providers wishing to begin or extend efforts in web-to-print without breaking the bank. To learn more about PageDNA or see a live demonstration of our product, visit our homepage at http://PageDNA.com .Or contact Steve Enstad, Sales at (650) 364-8900 x3 or sales@pagedna.com.