Mossberg & Company Inc. Builds on a Legacy of Quality with pro-mail®

Located in South Bend, Indiana, Mossberg & Company Inc. was founded in 1930 to do general commercial lithography, printing and binding. For 75 years, Mossberg has prided itself on its commitment to quality. This commitment to quality compels the staff to seek out and invest in the latest equipment and software as new technologies are introduced. Because of this, Mossberg boasts higher standards of appearance and quality of the work they produce.

The owners of Mossberg & Company Inc. largely attribute the company's substantial growth and success on their ability to make important and unusually timely advances in technology. So when new divisions are added, such as digital printing and database management, they hold them to the same high expectations that were established two generations ago by the company's founder, Herman Mossberg.

In 2005, Mossberg & Company Inc. sought to provide a seamless integration of print and distribution processes. In keeping with its tradition of cutting-edge technology and customer satisfaction, Mossberg created a Fulfillment and Marketing Services Division that is managed by the PRO-MAIL® Fulfillment Solution.

The Challenge

 
Mossberg & Company Inc. had been considering offering fulfillment services since 2000 for their clients. In early 2005, Mossberg & Company Inc. decided to offer fulfillment services in-house and hired Alisha McNary to oversee the development and management of the new Fulfillment and Marketing Services Division.

To be successful in fulfillment, Mossberg & Company Inc. needed not only the ability to store their clients' products, but also a system to manage the warehouse and efficiently pick, pack, and ship the items according their clients' requirements. McNary recognized that Mossberg needed a system that would free their clients of the burden of managing their printed materials and provide them with a detailed account of how those materials were being used.

After making the decision not to develop their own fulfillment system, McNary worked with a consultant to identify the best off-the-shelf package. McNary, who had already been a pro-mail® user several years earlier -- while working for another fulfillment provider on the east coast, was pleasantly surprised with the growth of the system when she began to evaluate it for the second time in February of 2005.

The Solution

 
McNary was pleased to discover how robust the pro-mail® Fulfillment Solution was. pro-mail® provided the customizable abilities that Mossberg sought to provide for their individual clients. With pro-mail®, Mossberg would finally be able to offer accurate, real time inventories and provide in-time delivery of their clients' products. They would also be able to enable their clients to initiate pulls of required items from their inventory themselves and utilize an automated replenishment management system. These components provided continuous availability for their clients, along with automated shipping systems that would provide order tracking and shipment notifications.

The most impressive aspect of pro-mail®, according to McNary, was not being dependent on a programmer to aid the versatility of pro-mail®. She explains, “The decision to invest in the pro-mail® Fulfillment Solution was based on the ability to practically apply the versatile and abundant features of the software to our clients' needs at a cost-competitive price.”

After installing pro-mail®, McNary was presented with the challenge of hiring an all new fulfillment staff and training them. She was further pleased with Software Marketing's support and training services. “They put together an online training session in three days. SMA's staff has always been responsive and eager to step up to the plate and help us with our requests.”

Mossberg & Company Inc. is now able to provide the seamless print and distribution services that they had found themselves lacking in early 2004. With their investment in the pro-mail® Fulfillment Solution, Mossberg & Company Inc. now offers such crucial services as inventory and warehouse management, order processing, direct mail services, kitting and packaging, e-commerce and internet-based solutions, lead management and on-demand printing.

Since installing the pro-mail® Fulfillment Solution in July of 2005, Mossberg has two fulfillment clients up and running with anticipated shipment volumes exceeding 3,000 orders per month. Mossberg's other clients are excited about this new service and McNary is confident they will bring on several new fulfillment clients in the coming year.

James Hillman, president of Mossberg & Company Inc., strives to achieve the goals of customer-satisfaction and top-quality services that were defined by his grandfather 75 years earlier. With the investment in pro-mail®, the most state-of-the-art fulfillment and marketing service technology, Hillman continues to provide services with real benefits for his customers and builds on a legacy of excellence.