Rocky Hill, CT — January 19, 2006 — Software Marketing Associates, Inc., (SMA) (www.sma-promail.com) providers of the pro-mail® System announces the availability of an interface between the pro-mail® Fulfillment Solution and Pageflex™ Storefront. With this interface commercial printers, fulfillment service bureaus and direct mailers can now offer their clients a seamless solution for placing internet orders for pre-printed material and products as well as customized print on demand products.
Through a single pro-mail® web shopping cart, users can now place orders for literature, premiums and other materials stored in the fulfillment warehouse, and at the same time, order customized pieces to be produced on demand. When ordering a customized piece such as business cards or personalized sales collateral, users are seamlessly redirected to Pageflex™ Storefront, where they can indicate how the item is to be customized and preview the customized item on the screen. Upon submission of the order it is sent to the fulfillment warehouse for manufacturing and pick-n-pack. When the order is complete, including both the manufacturing and pick-n-pack, all items are shipped together.
The pro-mail® Fulfillment Solution is a comprehensive browser-based software solution for literature, premium and merchandise fulfillment. It combines a flexible Order Management System with a powerful Warehouse System. With it, fulfillment projects are managed from order entry, to production and pick, pack and ship.
Pageflex™ Storefront is a powerful solution for creating and managing Web-to-print document customization sites through an easy to use Web-based interface. It is available from Bitstream Inc. (NASDAQ: BITS, www.bitstream.com and www.pageflex.com), provider of variable data and Web-to-print software for personalized marketing.
Scott Bussert, president of DataMart Direct in Hanover IL is enthusiastic about the interface between PRO-MAIL® and Pageflex™ , “As our business model evolves, we need the ability to not only distribute literature and products off the shelf for our clients, but also enable them to dynamically create customized and personalized literature printed-on-demand from the same web interface. But most importantly, still maintain complete tracking and reporting throughout the process from order to shipment. This is one of the main reasons we looked to the integration of PRO-MAIL® and Pageflex™. We think it brings us the best of both worlds.”
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Since 1981, The pro-mail® System from Software Marketing Associates, Inc. (SMA) has been helping companies manage their clients’ direct marketing and fulfillment projects. Built using the most advanced technology available, this comprehensive, browser-based software system was developed to meet the needs of printers, direct marketers, fulfillment service bureaus and their clients.
For additional information about the pro-mail® System contact SMA at 860.721.8929 or sma@sma-promail.com
For more information about Pageflex™ contact Pageflex, a division of Bitstream Inc. at 617.520.8600 or mbennett@pageflex.com.